Not for the faint hearted she will be tackling another extreme challenge this month, competing in the K4 which is the toughest one day cycle challenge in the Southern Hemisphere. Riding up a mountain in New Zealand, in the dark with no sleep, through some of the roughest terrain on the planet is not my idea of a good time but its all in a days work to Mz Amanda.
She will be raising funds for the Miracle Babies Foundation - you can donate to the cause here
She has done a nice job of getting a little bit of free publicity (two words we love to see rolling together) in her local newspaper.
Its a nice example of how a congruent message can get you into places you would normally struggle to get. By supporting a cause that matches what you do in your work, the media are much more likely to print your story and in this instance she got a little plug for her and a little plug for the charity. Its not a big plug but its better than no plug at all and gives her a reason to pump the message out again with a new twist to her database.
Of course the publicity angle is not why she is doing the challenge but its a nice example of someone who loves what they do being able to mix personal passion with a business mission and get great results on all levels .......... by just being herself.
You can read the full story here
